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Business Listing Sheet


Below you’ll see an example of a document we create for all of our clients, and I recommend you make one for your business. Despite being created in 2013, this slide presentation to the right is still pretty accurate and relevant.

It is used for directory and citation listing, especially crucial for local businesses where having consistent data is critical.  Fill it out completely, and don’t ignore anything. If you prefer,  you can download a .pdf file here.

In the presentation slides,  I explain that Google is not the most  important place to start. Instead,  start with the “four pillars” of local search, Axciom, Localese, ExpressUpdateUSA, and Factual.

After you have those four listed, (or you hire UBL to do it for you ) then go get claimed at Google, Yahoo and Bing.

Fill out the details below, and email yourself all of the details you’ll need to claim your business:

  • Business Listing Worksheet

    Instructions:

    Be sure to completely list all relevant information for your business and for each key individual involved. Not all of these question fields are available at each of the individual directories and citation sources, but many are, and having them all in one place will make your job easier.

  • General information about the business:

  • Enter your address here anchor text, and it will show your “Neighborhood” . Go to the BOTTOM LEFT CORNER and put your address all on one line in the box.

  • Links:

    Pick the 5 most important links on your site, and list the URLs. Directories are increasingly offering these deep linking options, sometimes even with separate descriptions, so be ready to take advantage.

  • TitleURL 

  • Company Logo

    Preferably one square for profile pages, (400px x 400px) and a rectangle for larger display spaces. If your logo, (like mine above) is a rectangle, create a square one with white space above and below to prevent distortion. Many directories do not allow uploading, so get your images online for fast copy / paste

  • Accepted file types: jpg, png, jpeg, Max. file size: 2 MB.
  • Accepted file types: jpg, png, jpeg, Max. file size: 2 MB.

  • More Images

    Get 8 more original images for use, including signage, interior, exterior, and employee shots. Google for example accepts 10 in total. Do *not* use clip art or images that are online at other domains.

  • Drop files here or
    Accepted file types: jpg, png, jpeg, Max. file size: 5 MB, Max. files: 10.

    • About the business: At least #1 and 2 are necessary:

    • All Contact Name(s) and titles – List owners, partners, key associates etc.:

    • NameTitleShort Bio 

    • List URL’s for all of your company pages, and list them when the opportunity arises

    • List URL’s for INDIVIDUAL PERSONAL pages

      Many businesses have multiple professionals, and each of them is likely a member of Linked-in, or FaceBook, etc. where they would, could and should, set their employer or list where they work, etc. Make note of these URLs and ask them to list if they haven’t.

    Submitting this document will email a copy of this form to yourself

     

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