Did you know that nearly one out of three searches on the Internet still ends up on a paid listing? This is partially because many users don’t even realize that there’s a difference between paid and organic results.
Paid advertising on the Internet is now much more than just pay per click advertising in the sponsored listings. There are paid directory listings, banner advertising, sponsored blog posts, contextual advertising, text link rentals, and more options every day.
In addition to improving organic listings, the importance of paid inclusion can’t be overlooked, and any good search marketing campaign should include some paid options as well, assuming the budget will allow for it.
As a client of Search Commander, Inc. you have access to knowledge, research, and recommendations about where to spend your marketing dollars. Even more important, our monthly reporting services can help you determine the value that each of those marketing dollars is actually bringing to your bottom line.
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